Buc-ee’s Lawsuit 2025: Travel Center Chain Sues North Charleston Clothing Company Over Trademark Infringement
Buc-ee’s trademark lawsuit filed against Born United in federal court alleges beaver logo infringement and seeks damages for willful trademark violation.
Buc-ee’s Files Federal Trademark Lawsuit Against Born United
Buc-ee’s, the popular Texas-based travel center chain, has filed a federal trademark infringement lawsuit against Born United, a North Charleston clothing company, alleging unauthorized use of the iconic Buc-ee’s beaver logo.
The trademark dispute lawsuit, filed last Tuesday in federal court, claims Born United trademark infringement of Buc-ee’s protected beaver mascot design on clothing and merchandise.
What is the Buc-ee’s Born United Lawsuit About?
Buc-ee’s operates travel centers and convenience stores across nine states, including South Carolina. According to the trademark lawsuit, a “significant and growing portion” of Buc-ee’s business involves making, distributing and selling Buc-ee’s branded clothing prominently featuring the company’s trademarks.
Born United sells patriotic clothing and merchandise under the slogan “Bringing brands together that stand for freedom”. The North Charleston apparel company offers private label products and merchandise from brands like Grunt Style, Palmetto State Armory, and Nine Line Apparel.
Buc-ee’s Trademark Infringement Claims
The Buc-ee’s lawsuit alleges Born United sold apparel, accessories and gear through retail stores and website with a logo infringing on Buc-ee’s trademark. The disputed items include:
- Trademark infringement t-shirt
- Shorts with beaver logo
- Tac-Bucc patch
The federal trademark lawsuit alleges Born United continued selling the infringing products even after Buc-ee’s sent a cease-and-desist letter, demonstrating what the lawsuit calls “willful trademark infringement and bad faith conduct”.
Buc-ee’s Lawsuit Seeks Damages and Injunction
The trademark infringement lawsuit seeks:
- Court order to stop Born United from selling infringing merchandise
- Trademark damages
- Profits from sale of disputed items
- Attorney fees
Buc-ee’s Trademark History
The Buc-ee’s lawsuit states the company was founded in 1982, with valid trademark registrations since 2007 for the beaver logo and brand elements.
Born United Response to Buc-ee’s Lawsuit
Born United founder Cameron Bechtold responded to the trademark lawsuit saying the company is open to discussions with Buc-ee’s.
“We love and respect Buc-ee’s, and we are happy to discuss any concerns that they might have. Born United stands for God, Freedom, and Country. We are strong supporters of our veteran, military, and first responder community,” Bechtold said regarding the trademark dispute.
Current Status of Buc-ee’s Trademark Case
The disputed products have been removed from Born United’s website following the federal lawsuit. However, as of Monday afternoon, a shirt with the beaver logo remained in the store window.
The Buc-ee’s vs Born United lawsuit continues in federal court as the Texas travel center chain seeks legal remedies for alleged trademark infringement of their beaver mascot logo.
Keywords: Buc-ee’s lawsuit, trademark infringement, Born United, North Charleston, beaver logo, federal lawsuit, trademark dispute, cease and desist, willful infringement, travel center, clothing company
