US Trademark Office Cancels Marvel, DC’s ‘Super Hero’ Marks A David vs. Goliath Story That Ended in Victory for the Public Domain In a stunning turn of events that reads like a comic book plot itself, the U.S. Patent and Trademark Office’s...
If you’re building a business, protecting your brand should be one of your top priorities. One of the most effective ways to safeguard your company’s identity is through trademark registration. But what exactly is a trademark, and why is it so important...
The Katy Perry Trademark Battle In the world of intellectual property law, few cases highlight the importance of trademark coexistence agreements quite like the recent dispute between pop superstar Katy Perry and Australian fashion designer Katie Jane Taylor (who...
Buc-ee's Trademark Enforcement against Barc-ee's In the competitive landscape of convenience store chains, few brands are as fiercely protective of their trademarks as Buc-ee’s, the Texas-based travel center giant known for its beaver mascot, clean bathrooms,...
Utah Hockey’s Name Game: Navigating Trademark Challenges Utah Hockey’s name game journey to establishing its permanent identity showcases the intricate dance between sports branding and trademark law. As the newest NHL franchise settles into its temporary...
Trademark Troubles for the Duchess Meghan Markle has expressly abandoned her trademark application for “American Riviera Orchard” and is moving forward with “As Ever” as the name for her lifestyle brand. This shift highlights the critical...
