Blog Articles

The Beaver’s Bite: Buc-ee’s Trademark Enforcement against Barc-ee’s

How to Protect Your Brand: Lessons from Buc-ee’s Trademark Success
Wondering how to register a trademark that truly protects your business? Buc-ee’s convenience store chain has mastered trademark protection, winning millions in infringement cases.

Utah Hockey’s Name Game: Navigating Trademark Challenges

Utah Hockey’s Name Game: Navigating Trademark Challenges showcase the intricate dance between sports branding and trademark law. As the newest NHL franchise settles into its temporary name.

Meghan Markle Struggles With Trademark – Settles on As Ever

Trademark Troubles for the Duchess Meghan Markle has expressly abandoned her trademark application for "American Riviera Orchard" and is moving forward with "As Ever" as the name for her lifestyle brand. This shift highlights the critical importance of comprehensive...